Shopify Product Reviews App

Project overview

Project brief

This is a Shopify app that helps business owners request, collect and manage shop and product reviews . It also allows them to reward reviewers and provide answers to their questions.

The challenge

Entrepreneurs and business owners encounter difficulties in establishing a strong online presence. The key issue lies in the ineffective management and presentation of customer reviews, which ultimately hampers brand credibility and results in low conversion rates


Enter Debutify Reviews, a Shopify app tailored to simplify the collection, management, and display of text, photo and video reviews. The app allows businesses to effortlessly import reviews and display them through customizable widgets. Users can also automate the request process by sending branded emails.

solution breakdown

The main focus

How might we...

...enhance the efficiency and impact of customer review management for Shopify businesses, enabling seamless collection and display of diverse reviews, while fostering brand credibility through social proof

01 - main dashboard

Insightful metric and actionable steps

  • Minimalistic and consistent design, allowing users to clearly view the dashboard and navigation menu
  • Users can view quick stats on their average rating, requests sent, collected and published.
  • Stand out cards guiding users to the most important actions

02 - collect reviews

Automatic & manual review requests with branded emails

  • Users can customize when automatic requests should be sent and also set up follow up emails
  • Users can send review requests to specific users and even customers who bought from their shops before they installed the review app
  • Users can customize templates to match their brand and save the templates for future use

03 - import reviews

Import reviews from others platforms or spreadsheet

  • Users can import reviews from other platforms with reviews like AliExpress
  • Users can upload a CSV file and import reviews
  • Users can view analytics on installments paid or still pending

04 - branding

Customized emails and widgets according to brand

  • Users can customize store review widgets to match their brand
  • Users can save email templates and customize the text, layout and colors to match their brand

05 - reviews

View all reviews

  • Users will view all incoming reviews and choose to publish or hide them
  • Users can perform actions on the reviews such as replying, transfer, export and delete.

My process

The journey to a user-centric solution

My design process involved competitor analysis and desk research. I also collaborated with the customer support team and received valuable insights. After establishing the core users, I worked on the user flows and wireframes to improve the user experience. I also created a wireframe library to ensure a consistent visual identity then collaborated with a UI designers, graphic designer for the high fidelity designs and product manager for a successful launch.

Step 01

Research & discovery

To understand the user challenges and address the low retention rate we were experiencing, I conducted research to identify its root cause. I used competitor research to examine some of the leading review apps on Shopify such as Yotpo, Judgeme, Loox and Ryviu, to grasp current market trends. Additionally, I gathered feedback through the customer support team regarding the most frequent user complaints.


Difficult import process

  • Limitations in importing from specific existing review platforms.
  • Does not any import history e.g. dates, reviews imported etc.
  • Little feedback and directions on how to import reviews

Limited review visibility and options

  • Limited options to customize timing and recipients of automatic review requests
  • Can't send review requests to previous customers.
  • Limited options to customize and save branded emails.

Limited review visibility and options

  • Restricted view and filtering options for incoming reviews.
  • Limited options for publishing reviews.
  • Few customization options for review widget on the shop site

Overall, the app lacked some critical features and had limited options on customizing the existing features. Visually, there were a lot of inconsistencies in the font, colors and general layout of the design. The visual also looked outdated and unimpressive.

Step 02

Understanding the users

Through our research and discovery phase, we made several key observations and gathered valuable insights. Our interviews and surveys revealed a wide range of user payment habits.

Step 03


During the ideation , I was faced with a multitude of insights so my role as a UX designer involved strategic prioritization. I assessed and prioritized the most essential features, , making sure they captured the heart of our app. This selection process was guided not only by user feedback but also by technical constraints and the approaching launch date.

These are the core features I came up with:


After brainstorming, I created low-fidelity mockups to visually represent the functionalities and asked my team for input . With their help and a few iterations, I was able to create final wireframes for every function and including popups in the design and specific error messages.

Step 04

Visual brand identity & Hi-Fi Design

Wireframe library

I established a wireframe library to be used company wide. This library contained all the major components and layouts to be used in the wireframing step. The aim was to improve consistency across all design and reduce the workload.


Following the approval of the components, I prepared documentation that covers how to use each component, the naming convention and how to guidelines on adding new components.

High fidelity designs

I collaborated with a UI designer and a graphic designer to accomplish the high fidelity designs. The design concept we have crafted is a harmonious blend of several key elements aimed at delivering a unique and user-centric experience.

Results !!

After launch, we noticed an improvement in retention rate by 16%. This showed that the application is more useful and usable for our users. The reviews from the users is also proof of this.

next steps

Moving forward

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