Healthcare Appointment System

Healthcare Appointment System

Healthcare Appointment System

Afya.ai is a healthcare platform designed to make it easier for patients to find doctors and book appointments online. I partnered with their internal team to replace a slow, offline process with a smoother, more accessible experience built for both hospital staff and everyday patients.

Afya.ai is a healthcare platform designed to make it easier for patients to find doctors and book appointments online. I partnered with their internal team to replace a slow, offline process with a smoother, more accessible experience built for both hospital staff and everyday patients.

Afya.ai is a healthcare platform designed to make it easier for patients to find doctors and book appointments online. I partnered with their internal team to replace a slow, offline process with a smoother, more accessible experience built for both hospital staff and everyday patients.

problem

The booking process no one liked

The booking process no one liked

The booking process no one liked

Patients had to wait in long lines, make endless calls, or show up in person just to book a doctor's appointment. On the hospital side, there was no centralized way to manage queues or track doctor availability. The result? Missed appointments, scheduling mistakes, and frustrated patients.

my process

Grounding the MVP in real workflows

Grounding the MVP in real workflows

Grounding the MVP in real workflows

To understand the full picture, I spent time inside real hospitals, observing how appointments were scheduled and what tools staff used. I spoke with both patients and admins to hear where things broke down. These insights helped me define key workflows, build personas, and shape the foundation of the product experience.

user challenges

UX blockers hindering business growth

UX blockers hindering business growth

UX blockers hindering business growth

From complicated booking flows to missing feedback loops, these problems were affecting both patients and hospital operations.

user personas

Understanding the users

Research revealed two core user types: hospital admins who needed control and clarity, and patients who wanted a simpler way to book care. These personas grounded our design choices and helped us stay focused on real-life needs throughout the project.

ideation

Turning insights into real design ideas

Turning insights into real design ideas

Turning insights into real design ideas

My goal was to design features that fit naturally into what users were already doing—just in a more efficient way. I took insights from field research and translated them into clear, practical features that directly addressed patient pain points and hospital limitations.

information architecture

Searching made easy

Searching made easy

Searching made easy

The new IA let users browse doctors and hospitals without logging in removing a major blocker for first-time patients. This approach was grounded in real workflows.

design execution

Sharpening usability for all users

Sharpening usability for all users

Sharpening usability for all users

For hospitals

Built for real-world workflows

The hospital dashboard makes it easy to manage patient queues and view doctor schedules even with last-minute changes. It’s designed for speed, clarity, and flexibility

For patients

Trust before sign-up

Many users were hesitant to create an account upfront. So I designed the experience to show available doctors, fees, and hospitals before asking for sign-up giving patients control and building trust early on.

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user feedback

User testing shaped key product pivots

User testing shaped key product pivots

User testing shaped key product pivots

Hospitals often preferred assigning queue numbers instead of fixed time slots due to unpredictable schedules. In response, I designed a flexible system that supports both options. Hospitals can now choose between time-based or number-based bookings—giving them the freedom to run things their way

LET'S BUILD

SOMETHING GREAT

LET'S BUILD

SOMETHING GREAT

LET'S BUILD

SOMETHING GREAT

LET'S BUILD

SOMETHING GREAT