In an era where holistic well-being takes center stage, Bovisaj Face Yoga Studio embarks on a transformative journey to revamp its digital presence. With the introduction of tailored face yoga courses for varying proficiency levels, the addition of new instructors, and a keen eye on aesthetic elegance, the studio seeks to provide its valued users with a sophisticated and engaging online experienceSkip to final designs ⬇
The task involved a website overhaul, aligning it with the rebranding efforts and elevating the site's overall user experience.
My design process was straightforward and efficient, given the project's nature and strict timelines. To begin, I conducted a thorough UX audit, which helped me understand the current website and where improvements were needed.
My research involved studying competitors to find trends and opportunities in the market. This helps our client stand out by improving their website design and how they present their services.
In order to create a user-centric website, I created this user persona that represents the pain points and goals of the potential user. This is so as to paint a vivid picture of the target audience and allow me to design with empathy, precision, and a deep understanding of the uses who will embark on this transformative journey through our website.
After identifying our core users, I worked on redesigning the information architecture of the website.
Improvements in new IA
I collaborated with a freelance brand designer to help me re-imagine the new Bovisaj brand identity. Our primary focus was to elevate it to an ultra-luxurious, high-end status, placing a strong emphasis on achieving an aura of elegance
The objective of this project is to increase people's access to healthcare in Tanzania by allowing patients to schedule doctor consultation appointments at various hospitals.
The key focus for this project was adding the new course details. I achieved this by creating a new courses page to replace the previous pricing page.
The were the key changes
I also redesigned the home page, contact page and about page. The press page and monthly challenge pages are new additions.